Supermodel Tyra Banks launches her ice cream brand in Abu Dhabi

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Tyra Banks' SMiZe Cream to launch in Abu Dhabi

Supermodel and now entrepreneur Tyra Banks will soon launch her global ice cream in the UAE as the maiden international market outside the US. Her ice cream brand SMiZE Cream will soon expand in Abu Dhabi as mentioned in Bank’s talk during the Access Granted talk series on Thursday (May 26). Banks shared about being inspired by the 50 years worth of achievements of the UAE. "It has evolved from the sand to the Moon. The country’s beauty and warmth touch me. Also, its progress on female empowerment," she said. Banks launched SMiZE Cream in 2021 with the main branding of its eye-popping design and a hidden edible surprise inside every ice cream cup. The Access Granted talk series was powered by the Abu Dhabi Investment Office (ADIO) and Maven Global. The initiative aims to help women-led US companies as well as minority entrepreneurs to expand their regional bases in Abu Dhabi and create a gateway for the Middle East market. KSO/Expat Media

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